Syntens is an innovation network for small and medium enterprises (SME’s). It’s 270 innovation consultants are familiar with SME’s and of knowledge institutes. Syntens’ mission is to strengthen the capacity to innovate within small and medium-sized companies, to stimulate successful innovation and to make a visible contribution towards sustainable growth. www.syntens.nl
Peter was hired to start a national campaign to support SME’s in doing business electronically ‘Dutch go Digital.’

Peter has great experience in both strategy and implementation strategies. Cross-sectoral innovation is his special interest and he is the author of ‘New Connections, Inspiration for Innovation’. Currently Peter is a member of the Syntens management-team and responsible for Marketing & Innovation.

After finishing his MBA Peter started to work for Ahold, the Dutch food retail multinational, where he studied the effect of technology on the retail business.
In 1991 Peter was hired by the Rotterdam Municipal Port management. He was directly responsible for several national and international projects and was senior advisor towards the board on the effects of ICT on business processes.

Peter is interested in Brazil because it is a BRIC-country with very dynamic industries. Peter is interested in the way ICT/social media influences ‘normal’ business in Brazil. He has a special interest in the role of the government.