OI
Oi (Portuguese for “Hi”) formerly known as Telemar, but still legally called Telemar Norte Leste S.A., is the largest landline telephone company in Brazil and the second biggest in Latin America. It is headquartered in Rio de Janeiro.
Oi was formed as Tele Norte Leste to merge sixteen state-owned incumbent local exchange carriers during the privatization of Brazilian telecommunications system. Each carrier served a particular Brazilian state in the northern, northeastern and southeastern part of the country.
Initially, Telemar was allowed to offer only local voice and data services and interstate long distance voice services. Today, Telemar and its subsidiaries offer local, long distance and international voice and data services, besides a growing mobile phone network.
Currently, Oi has 22.2 million land lines in service, 31.7 million wireless customers, 4 million ADSL subscribers (2009) and about 44 thousand employees.
Oi owns the brands:
• Oi Fixo (landline service, formerly Telefone Telemar)
• Oi Móvel (mobile service, the “original Oi”)
• Oi Velox (ADSL, 3G formerly Velox)
• Oi Internet (ISP)
• 31 (long distance and international calling)
• Oi Voip (Voice over IP)
• Oi Wi-Fi (Wi-Fi access, at home or via hotspots)
• Oi TV (DTH pay TV)
• iG (internet service provider)

Meeting with:

Adriana Alcântara, OITV
Content and Production Manager
Oi
Telecommunications industry
July 2008 – Present (2 years 5 months)
Production, Programming and Content Acquisitions

• Line up strategy, negotiation and implementation for cable and DTH pay TV services.
Focusing on cross platform strategies: Internet, Mobile (streaming and download videos) and TV.
• Oversee and manage all aspects of media production projects throughout the creative and execution process. Manage producers, associate producers, production companies, editors in a senior capacity.
• Identify targets for and support deal negotiations in acquiring content such as video, TV & film with primary focus on web but also looking at “360” opportunities- Pay TV Services (DTH and cable) web, mobile, IPTV, VOD.
• Working with the business and commercial teams to exploit revenue opportunities in content / video and interactivities.
• Co-ordinate with Legal to ensure contracts that manage corporate risks and opportunities appropriately.