Fbiz
F.biz is one of the leading interactive agencies in Brazil… we’ve been around for 11 years and the team has 175 people. In the past 3 months we’ve ranked top 100 best companies to work in Brazil (according to Great Places to Work Institute) and we were also nominated for the Caboré Award (the most prestigious advertising award in Brazil).

Currently we are responsible for all the interactive communication strategy and execution for companies like Unilever, Campari, Cadbury, Banco Itaú and many local players. I lead the e-commerce vision inside the agency… we plan and execute user experience and traffic generation for online retailers, including www.netshoes.com.br (3rd largest e-commerce website in Brazil according to comScore). We are also leaders in terms of mobile usage in integrated campaigns… I’d love to share some of these stories with you during your visit.

F.biz has managed to stay independent in a market dominated by mergers and acquisitions. This has helped us created and maintain a unique culture inside the agency. That’s also another subject we can elaborate on.

Meeting with:
Pedro Reiss, Ecommerce Director

Experience:
E-Commerce Director
F.biz
March 2009 – Present (1 year 9 months)

Planning and Operations Director
F.biz
April 2006 – November 2009 (3 years 8 months)