Bolsa de Mulher

Bolsa de Mulher, a part of the Ideiasnet company, is a communications group that is Brazil’s leader in the women’s segment of the internet, focusing on services, social networking, education and multiplatform content for women. Bolsa de Mulher is the largest women oriented
digital media group in Latin America and the first woman oriented research and market intelligence company in the world.

The social network has 10 million registered users, from whom 5 million are active. Monthly they have 13.9 unique visits. Bolsa de Mulher mission is to make the life of women easier and happier.
In addition to creating the web’s first female social network, they have also developed Brazil’s first women’s social network via cellular phone.

The company’s portfolio includes: Bolsa de Mulher.com, iTodas (women’s content), Estrela Guia (astrology), Feminice (teen topics), Bem Leve (dieting and health services), Universidade Feminina (e-learning), Bolsa de Bebê (babies and pregnant women), Netcard (e-cards), TeContei (celebrity news and social network), Bolso de Mujer.com, Bolso de Bebé.com, and Sophia Mind (business intelligence and research).

Meeting with:
Andiara Petterle, CEO
Andiara Petterle is CEO and partnet at Grupo Bolsa de Mulher, the largest women-focused media group in Brazil and Latin America.

“Passionate about building and leading fast-growing interactive media companies from the ground up, Andiara’s entrepreneurial zeal is matched only by her enthusiasm for helping women create successful, engaged lives” (PS: just love these PR statements).

Andiara has MA and BA degrees in Social Communications from PUC-Rio, was a guest researcher at Brown University, studied Interactive Media Development at the University of British Columbia, and participated in the Women’s Leadership Program at Harvard Business School. She is co-author of the book “Poderosas Consumidoras: o que quer e pensa a nova mulher brasileira”.